Conversion Rate Optimization Audit

Find Out Exactly Why Users Aren't Buying

We run a microscopic, data-driven analysis on your website to uncover the hidden friction points that are killing your conversion rate.

The Conversion Leak

The Symptoms of a Broken Funnel

If you are buying traffic but not making sales, your site is broken.

High Bounce Rate

Users are landing on your page and leaving immediately because the page doesn't meet their expectations.

Abandoned Carts / Forms

They add to cart or start filling out the form, but bail halfway through due to excessive friction.

Tons of Traffic, No Sales

You are spending thousands on Google Ads, the traffic is flowing, but your phone isn't ringing.

Blind Guesswork

You are randomly changing button colors and headlines based on gut feeling, not statistical data.

Our Approach

Our Deep-Dive Audit Process

We use data to prove exactly why users are abandoning your site.

Heuristic Analysis

We grade your website against established CRO principles: Clarity, Friction, Anxiety, and Distraction.

Heatmaps & Scrollmaps

We install tracking software to see exactly how far users scroll and where they are actually clicking.

Session Recordings

We watch hours of real users interacting with your site to spot the exact moment they get frustrated.

Google Analytics Deep Dive

We segment your GA4 data to find device-specific bugs, high-dropoff pages, and traffic quality issues.

Copywriting Teardown

We analyze your value proposition to ensure it is clear, benefit-driven, and objection-free.

Actionable Playbook

We deliver a massive PDF with prioritized, step-by-step instructions on what to fix first.

The Execution

The 3-Step Teardown

How we analyze your digital storefront.

01

Data Collection

We install Hotjar/Clarity and let it collect data on your actual traffic for two weeks.

02

Expert Analysis

Our CRO experts review the recordings, heatmaps, and GA4 data to spot the bottlenecks.

03

Presentation

We present our findings via a recorded video breakdown and a detailed PDF playbook.

Proven Results

Audit Transformations

Real numbers from real businesses.

B2B Services

The Fix: Identified via session recordings that users were rage-clicking a broken dropdown menu on mobile.

+45% Mobile Conversions

Local Trade Company

The Fix: Removed a massive block of text above the fold and replaced it with a simple 3-step graphic.

-25% Bounce Rate
The Standard

The LIFT Model Checklist

We evaluate every page against these core principles.

Value Proposition: Is it clear within 3 seconds?
Relevance: Does the page match the ad that drove them here?
Clarity: Is the layout and typography easy to scan?
Distraction: Are there competing calls to action?
Anxiety: Do you address objections and provide trust signals?
Friction: Is the process of converting unnecessarily difficult?
Engagement Options

How We Can Help

Choose the level of analysis you need.

One-Time CRO Audit

A massive PDF document and a 1-hour video teardown. Perfect for handing off to your internal dev team.

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Audit + Implementation

We run the audit, and then our in-house developers and designers actually make the changes to your site.

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Continuous CRO Testing

After the audit is fixed, we begin running monthly A/B split tests to continually squeeze more conversions out of your traffic.

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Answers

Common Questions

Do I need to give you backend access?

For the audit itself, we only need to install a simple tracking code (via GTM). If you hire us for the implementation phase, we will need CMS access.

What if you don't find anything wrong?

In our experience auditing hundreds of websites, we have never found a "perfect" funnel. There is always friction, and there is always a way to increase the conversion rate.

Stop Leaving Money on the Table

Discover exactly what is broken so you can fix it.